Q. Where can I find a SWOT analysis on a company?

The databases Passport, Reports from Business Source Premier and ABI Inform contain company profiles, including SWOT analyses.

Login to e-Library from the Library homepage, then access these databases from the Market Research page, or the A-Z list of databases.  Then search for the company you need information on.

If you cannot find a SWOT analysis for a particular company, you may need to read reports and articles on the company generally and use the information from these to put together a SWOT analysis yourself.

Alternatively, come to the Library Helpdesk or contact your Subject Liaison Librarian for further guidance.