Answered By: Business Librarian
Last Updated: 17 Jul, 2015     Views: 296

We have global market share for various industries in a couple of databases, listed on the Market Research page, and the A-Z list of databases. The two options are:

Passport (previously GMID - the Global Market Information Database), from Euromonitor:

  • When you click on a link to the database from the Library homepage, you get to a login screen.  You need to select UK Institution users login, then type Brunel University into the search box, then enter your network username and password.
  • In Passport, click on Search on the black bar (top left).
  • Select your industry (not all industries, e.g. automotive, are included) then scroll down and click Now choose Geographies
  • Select World, then scroll down and click See data now
  • The Market sizes are probably displayed, you can switch this to Company shares using the More results option at the left of the screen.

Business Source Premier, containing reports from Marketline:

  • To find reports in this database, it is best to use the links to the Enhanced Business Searching Interface, from the Market Research page, rather than the normal journal searching interface.
  • Click on the Link to Industry Reports under Reports from Business Source Premier, on the Market Research page. This takes you to an A-Z list of industries. Search using the Browse box for the industry you’re looking for. For each industry that’s available, there will be reports for individual countries and, probably, a global one. After you click on the report title, you get a list of the reports for each year, and you can open the most recent one and finally click on a PDF link. In most of these reports there should be a market share section (I looked in Food, Beverage and Tobacco industry profile: Global and Automotive Retail Industry Profile: Global)
  • The market share lists for four companies and then Other.  

Of the other databases that we have which contain market share information, Mintel is UK only and Mintel Market Sizes has data for individual countries and regions, but not globally.