The databases I'd recommend searching for company reports are Passport and Reports from Business Source Premier. The links for these can be selected from the Library homepage under Databases A-Z or the Market Research Library guide for which there is a link towards the top of the same page as the databases list. Make sure you are logged in to access resources off campus.
Mintel is a really good resource but the reports are about markets and industries, with short sections on the relevant companies, rather than in depth reports on the company (though the companies section goes into more depth in some reports).
Passport is the database that contains the most in depth company profiles; just search for the company name in the search box at the top right or select Companies from the options at the top of the home page. If you don’t find the company you’re looking for, consider whether you’re using the brand name – is there another name that the company might be known by?
You won’t necessarily see sections in a report on market position, strategy and performance, but browse through the content sections (listed at the left of the report homepage) and you will probably see other sections that contain this information.
Passport doesn’t have reports on all companies but its coverage is global. Try opening Reports from Business Source Premier from the Market Research guide and searching for the company name. The reports in Business Source Premier don’t go into as much depth as the reports in Passport, but should still be useful.
You can also search the database Business Source Premier by Company name linked with another keyword or phrase such as strategy, performance or market position to find journal articles as a further source of information on these topics.
